FROM CONCEPT TO COMPLETION
DESIGN
Concept • Character • Wow Factors • Furnishings • Details
INFRASTRUCTURE
Systems • Turnovers • Inventory • Maintenance • Operations
CONCEPT
Before design begins, we assess the ideal guest, property condition, operational constraints, investment range and the opportunities worth pursuing.
CREATE
Furnishings, lighting, amenities, exterior moments and practical guest details are selected for the property—not added for decoration.
EXECUTE
We coordinate procurement, deliveries, contractors, specialty work, installation and final styling so the owner isn’t managing dozens of disconnected tasks.
SYSTEMIZE
Guest information, cleaner standards, inventory, replacement references and operating documentation are built for the people running the property after launch.
EXPERIENCE
Design
Guest comfort
Distinctive moments
Gathering
Memorable details
Amenities
Outdoor experiences
Hospitality
INFRASTRUCTURE
Cleaner standards
Inventory
Restocking
Replacement lists
Maintenance information
Guest instructions
Property documentation
Operating systems
A property should work as well on day 437 as it does on opening day. That takes standards, references and a plan for the people who maintain it.
Concept & Strategy
Interior Design
Furnishings & Procurement
Contractor Coordination
Kitchen & Dining
Bedrooms
Bathrooms
Guest Amenities
Signature Experiences
Exterior & Curb Appeal
Outdoor Living
Installation & Styling
Operational Systems
Bunk room
Firepit
Mural
Game room
Coffee bar
Porch
Reading nook
Outdoor gathering
Custom hospitality details
We identify the details that make sense for the property, then document how they should be maintained.
Arrival Experience
Guests begin experiencing the property before they ever walk inside. The curb appeal matters. The lighting matters. The front door matters. The ease of arrival matters. The first room they see matters. We think about the entire arrival sequence, not just the rooms inside.
What Happens After Day One
The real test is whether the property remains clear, usable and consistent long after the first guests arrive.
The Croft & Commons Playbook
We don’t simply complete the property. We give the operating team a system to keep the experience consistent.
01 /
Guest Guide
Customized information guests need to comfortably use and enjoy the property.
02 /
Cleaner Playbook
Property-specific room-by-room standards so turnovers do not depend on guesswork.
03 /
Property Reference
Inventory, replacement guidance, paint information, product details and operational reference material.
Physical printing, specialty signage and production are considered project expenses.
Our Process
01 —
Strategy Call
We learn about the property, goals, timeline and approximate investment.
02 —
Property Assessment
We assess the space, opportunities and project scope.
03 —
Concept + Investment Plan
We develop the direction and separate the Croft & Commons Professional Project Fee from the property investment budget.
04 —
Build + Procure
Contractors work. Orders arrive. Materials are sourced.
05 —
Install + Style
The property comes together.
06 —
Systemize
We build the guest, cleaner and property systems.
07 —
Final Walkthrough
We inspect the property through the eyes of the guest, owner and operating team.
08 — Guest Ready
We prepare the property for what comes next.
Investment
The Croft & Commons Professional Project Fee covers our strategy, design, sourcing, project coordination, installation oversight, styling and operational system development. It does not include the property’s furnishing, materials, specialty work or third-party contractor budget.
Croft & Commons Professional Fee
Includes:
Strategy · Design · Sourcing · Coordination · Execution · Oversight · Systems
Property Investment Budget
Includes:
Furniture · Linens · Decor · Appliances · Amenities · Supplies · Materials
Specialty + Third-Party Services
Includes:
Contractors · Electrical · Plumbing · Painting · Landscaping · Custom fabrication · Professional photography · Specialty installations
Before your project begins, we establish a working investment plan so each category is clearly separated.
Annual + Biannual Refresh
Croft & Commons offers annual and biannual refresh programs for properties we have completed.
We inspect:
Towels · Bedding · Mattresses · Furniture · Rugs · Kitchenware
Appliances · Flooring · Carpet · Walls · Paint · Lighting
Games · Outdoor spaces · Decor · Guest-facing wear · Missing or damaged inventory
After the inspection, we create a prioritized refresh plan identifying what should be replaced, repaired or touched up.
Seasonal Transformations
Croft & Commons can create seasonal and holiday transformations for properties we have designed.
Services may include:
Design · Sourcing · Installation · Removal · Storage planning
Examples:
Christmas · Fall · Thanksgiving · Spring · Easter · Seasonal destination-specific styling
Event + Retreat Properties
Croft & Commons also works with event venues, retreat properties, estate venues and multi-building hospitality properties.
These projects may involve:
Guest flow · Event flow · Gathering spaces · Ceremony and reception transitions
Bridal and groom suites · Vendor infrastructure · Cleaning systems · Reset procedures
Supply inventory · Signage · Storage · Turnover · Staff manuals
Custom project pricing applies.
Professional Photography
Once a transformation is complete, Croft & Commons can coordinate professional photography and style the property for the shoot.
Professional photography is considered a separate property expense.
Why Croft & Commons
We See the Experience
We look for the moments guests will remember.
We See the Details
We think about the hundreds of decisions that make the experience work.
We See the Operation
We build systems that help owners, property managers and cleaners maintain the standard.
We See the Investment
Every recommendation has to serve the guest, the operator and the investment.
Our Background
Long before Croft & Commons, founder Amanda Matias built detailed organizational and operational systems for entrepreneurial households.
Those systems were intentionally designed to take complicated tasks and make them simple, repeatable and difficult to misunderstand.
That systems thinking eventually met a deep interest in design, hospitality and the practical work of running guest spaces.
Experience with event venues, retreat properties, entrepreneurship and hospitality operations became the foundation for Croft & Commons.
FAQ
Can you work with an existing STR?
Do you work with completely empty properties?
Do you manage Airbnb listings or guest bookings?
Do you write the Airbnb listing?
Do you provide professional photography?
Are furnishings included in your Professional Project Fee?
Are contractors included in your fee?
What do your Professional Project Fees start at?
What areas do you serve?
Do you offer ongoing services after setup?
Your Property
Tell us about the property you own, have purchased or already operate. We’ll review your goals, timeline and investment range to determine whether Croft & Commons is the right partner for the work ahead.
Professional Project Fees begin at $5,000.
01 — WHAT WE BELIEVE
A property has more decisions than rooms.
The guest sees the room. You are responsible for everything behind it: arrival, inventory, maintenance, guides, resets and replacement standards. We plan the visible experience and the operating system together.
NEW ACQUISITION OR COMPLETE REFRESH
The Strategy Call is a focused first conversation about the property, your goals, timing and approximate investment. We’ll discuss fit, scope and the most sensible next step.
WHO WE ARE
Croft & Commons is a founder-led design and hospitality company created by Amanda Matias.
With years of experience spanning design, event planning, operations and project leadership, Amanda brings it all together with a sharp eye for beauty, function and the details others often overlook.
Rooted in Christian faith, we believe hospitality is more than a beautiful space—it’s how people are received. That belief shapes every detail, creating spaces that feel thoughtful, inviting and worth remembering.
Amanda lives in Middle Tennessee with her husband, Brandon, and their large family, where faith, family and an open door are at the heart of home.
— Matthew 25:35 NKJV
Small by design. Meticulous by nature.